Safeside Traffic Control

About Safeside Traffic Control
Safeside Traffic Control is your trusted partner for comprehensive traffic control services, ensuring safety and efficiency on roadways and construction sites. With a commitment to excellence, Safeside Traffic Control recognized the importance of strengthening their local online presence to better serve clients in need of traffic control solutions.
Challenges Faced
- Low local search visibility
- Inconsistent NAP (Name, Address, Phone) information
- Limited engagement on local platforms
- Suboptimal Google My Business (GMB) optimization
Our Local SEO Strategy
- Website Audit: Reviewed on-page SEO, local keyword usage, mobile responsiveness, and site speed.
- Google My Business Optimization: Updated information, added images, responded to reviews, and utilized Google Posts.
- Consistent NAP Information: Standardized details across directories and social profiles.
- Localized Content: Created location-specific blog posts and landing pages with targeted keywords related to traffic control services.
Heatmap Insights for Pre and Post Optimization


Results
Safeside Traffic Control’s local SEO enhancements resulted in increased visibility across local search engines, leading to higher rankings and improved visibility in search results for traffic control services. This heightened visibility translated into increased engagement, with a significant uptick in traffic directed to Safeside Traffic Control’s website. Furthermore, interaction rates on various platforms increased, indicating a higher level of interest and engagement from the local community. Additionally, the local SEO improvements positively impacted Safeside Traffic Control’s reputation, as evidenced by a rise in positive reviews and enhanced trust within the local community. Overall, these outcomes highlight the effectiveness of strategic local SEO initiatives in amplifying online visibility, fostering engagement, and enhancing reputation for companies like Safeside Traffic Control.
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