Lacy Employment Law Firm – Philadelphia Office
About Lacy Employment Law Firm - Philadelphia Office
Lacy Employment Law Firm is your trusted partner for comprehensive legal services in Philadelphia, specializing in employment law matters. With a commitment to providing exceptional legal representation, Lacy Employment Law Firm recognized the importance of strengthening their local online visibility to better serve clients in the Philadelphia area.
Challenges Faced
- Low local search visibility
- Inconsistent NAP (Name, Address, Phone) information
- Limited engagement on local platforms
- Suboptimal Google My Business (GMB) optimization
Our Local SEO Strategy
- Website Audit: Reviewed on-page SEO, local keyword usage, mobile responsiveness, and site speed.
- Google My Business Optimization: Updated information, added images, responded to reviews, and utilized Google Posts.
- Consistent NAP Information: Standardized details across directories and social profiles.
- Localized Content: Created location-specific blog posts and landing pages with targeted keywords related to employment law in Philadelphia.
Heatmap Insights for Pre and Post Optimization
Results
Lacy Employment Law Firm’s local SEO enhancements resulted in increased visibility across local search engines, leading to higher rankings and improved visibility on Google Maps for Philadelphia. This heightened visibility translated into increased engagement, with a significant uptick in traffic directed to the firm’s Google My Business profile. Furthermore, interaction rates on various platforms increased, indicating a higher level of interest and engagement from the local community. Additionally, the local SEO improvements positively impacted Lacy Employment Law Firm’s reputation, as evidenced by a rise in positive reviews and enhanced trust within the Philadelphia legal community. Overall, these outcomes highlight the effectiveness of strategic local SEO initiatives in amplifying online visibility, fostering engagement, and enhancing reputation for law firms like Lacy Employment Law Firm.
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