How To Use Negative Keyword In Your Google ads Campaigns

When running a successful Google Ads campaign, one critical element to consider is using negative keywords. Negative keywords allow you to exclude specific terms or phrases from your ad campaign, ensuring that your ads only appear for the most relevant search queries. This not only improves the performance of your ads’ performance but also helps save on advertising costs by preventing your ads from being shown to users who are unlikely to convert. Partopia in Gibsons is here to assist you.

How to Identify Negative Keywords

When it comes to identifying negative keywords for your Google Ads campaign, you can take a few different approaches. Here are a few tips to help you get started:

  • Analyze your search query data: One of the best ways to identify negative keywords is to analyze the search query data from your existing campaigns. This will give you an idea of the terms and phrases that trigger your ads but do not result in conversions. You can then add these terms as negative keywords to your campaign.
  • Use keyword research tools: Several free and paid keyword research tools can help you identify negative keywords. Some popular tools include Google Keyword Planner, SEMrush, and Ahrefs. These tools allow you to enter a seed keyword and generate a list of related keywords and phrases. You can review the list and add irrelevant terms as negative keywords.
  • Check your website analytics: Your website analytics can also provide valuable insights into negative keywords. By analyzing the behavior of users on your website, you can identify pages or sections of your site that are not performing well. You can then add the keywords associated with these pages as negative keywords.
  • Look at your competitors: Analyzing your competitors’ ads and websites can also give you an idea of negative keywords that you might want to exclude. You can use tools like SEMrush, Ahrefs, or Moz’s Open Site Explorer to see what keywords your competitors are targeting and list terms you want to exclude from your campaign.
  • Keep an eye on your search terms report: Your search terms report will show you the search queries for your ads, and you can use this information to identify negative keywords.

It’s essential to regularly review and update your negative keyword list as your campaign progresses and as your business changes. Negative keywords can help you to save money and increase the performance of your ads, so it’s well worth taking the time to identify and implement them correctly.

How to Use Negative Keywords

Once you have identified your negative keywords, you can add them to your Google Ads campaign to exclude them from your targeting. Here’s a step-by-step guide on how to use negative keywords in your Google Ads campaign:

  • Log in to your Google Ads account and navigate to the drive or ad group where you want to add negative keywords.
  • Click on the “Keywords” tab and the “+” button to add new keywords.
  • Select “Negative” as the keyword match type.
  • Enter your negative keywords into the field, separating each keyword with a comma.
  • Click “Save” to add the negative keywords to your campaign.

It’s important to note that negative keywords are campaign-specific, so you will need to add them to each campaign or ad group separately. Also, you can use a negative keyword list at the account level; this is a shared resource that can be applied to multiple campaigns.

You should also monitor the performance of your campaign after adding negative keywords and make adjustments as needed. The Search terms report will show you the search queries that your ads are appearing for, which can help you identify new negative keywords to add to your list. By regularly reviewing and updating your negative keyword list, you can ensure that your ads are only being shown to the most relevant audience, which will improve the performance of your campaigns and save you money on advertising costs.

Best Practices for Using Negative Keywords

There are a few best practices to keep in mind when using negative keywords in your Google Ads campaigns:

  • Be specific: Use specific keywords and phrases to exclude rather than broad terms. This will help ensure that your ads are only being shown to the most relevant audience.
  • Use phrase and exact match types: Use word and same match types when adding negative keywords. This will prevent your ads from being triggered by variations of the negative keyword.
  • Keep an open mind: Be open to discovering new negative keywords as you monitor the performance of your campaign. Search query data, website analytics, and competitor research can provide valuable insights into negative keywords to add to your list.
  • Regularly review and update: Regularly review and update your negative keyword list as your campaign progresses and your business changes. This will help you stay on top of new negative keywords that may arise.
  • Use negative keywords at the account level: Use negative keyword lists at the account level to apply to multiple campaigns. This will save you time and ensure you are not missing any negative keywords.
  • Test and Monitor: Monitor the performance of your campaign after adding negative keywords and make adjustments as needed. You can find the best combination to help you achieve your campaign goals by testing different sets of negative keywords.

By following these best practices, you can ensure that your Google Ads campaigns target the right audience and that your ads are only being shown to users who are most likely to convert. This will improve the performance of your campaigns and help you save money on advertising costs.

Advanced Negative Keyword Strategies

There are a few advanced strategies that you can use to optimize your use of negative keywords in your Google Ads campaigns:

  • Use negative keywords in ad groups: You can ensure that each ad group is only targeting the most relevant audience by using negative keywords at the ad group level. This can help improve your ads’ performance and increase your return on investment (ROI).
  • Use negative keywords in combination with other targeting options: Using negative keywords in combination with different targeting options, such as geographic, demographic, and device targeting, can help you to refine your targeting further and reach the right audience.
  • Analyze search partner data: Analyze search partner data to identify negative keywords that are not performing well on search partners. To improve performance, these keywords can be added as negative keywords to your campaign.
  • Use broad match negatives: Use wide match negatives to exclude general terms from your targeting. This can help to prevent your ads from being shown to users who are unlikely to convert.
  • Use Dynamic Search Ads (DSA): Using Dynamic Search Ads (DSA) can help to automatically identify negative keywords that are not performing well and add them to your campaign. DSA uses your website content to target ads, automatically identifying negative keywords you might have missed.
  • Use Smart Campaigns: Smart Campaigns use machine learning to optimize your campaign’s targeting, delivery, and bid. Using negative keywords can further refine your targeting and reach the right audience.

Using these advanced strategies, you can take your negative keyword targeting to the next level and improve the performance of your Google Ads campaigns even further. It’s essential to regularly test and monitor the performance of your campaigns and make adjustments as needed to optimize your targeting and achieve your campaign goals.

Monitoring and Optimizing Your Negative Keyword Campaigns

Monitoring and optimizing your negative keyword campaigns is crucial to ensure that your ads reach the right audience and that your ad spends are used effectively. Here are a few tips for monitoring and optimizing your negative keyword campaigns:

Regularly review your search query data: Reviewing your search query data regularly can help you identify new negative keywords to add to your list. It would be best if you were also on the lookout for new variations of existing negative keywords.

negative keyword

Monitor your campaign performance: Regularly monitor the performance of your campaign, including metrics such as click-through rate (CTR), conversion rate, and cost per conversion. Consider adjusting your negative keyword list if your drive performs better than you had hoped.

Test different negative keyword lists: Test other negative keyword lists to see which one performs best. You can also test different match types, such as phrases or exact matches, to see which works best for your campaign.

Keep an eye on your search terms report: Your search terms report will show you the search queries that your ads are appearing for, which can help you identify new negative keywords to add to your list.

Automation: Automation can help you to optimize your negative keyword campaigns more efficiently. For example, you can use Smart Campaigns, which uses machine learning to optimize your targeting, delivery, and bid automatically.

Monitoring and optimizing your negative keyword campaigns regularly ensures that your ads reach the right audience and that your ad spends are used effectively. This will help you improve your campaigns’ performance and achieve your campaign goals.

Common Mistakes to Avoid

When using negative keywords in your Google Ads campaigns, there are a few common mistakes to avoid:

Not ug specific keywords: sensing broad terms as negative keywords can prevent your ads from being shown to users who are relevant to your campaign. Be clear and use exact keywords and phrases to exclude.

Not using negative keywords at all: Negative keywords can lead to your ads being shown to users who are unlikely to convert. This can result in wasted ad spending and poor campaign performance.

Reviewing and updating your negative keyword list: Reviewing and updating your negative keyword list regularly can prevent you from discovering new negative keywords that may arise. This can lead to your ads being shown to irrelevant users, resulting in poor performance.

Not using negative keywords at the ad group level: Negative keywords at the ad group level can result in your ads being shown to irrelevant users. Using negative keywords at the ad group level can help ensure that each ad group only targets the most relevant audience.

Not using negative keywords in combination with other targeting options: Negative keywords in combination with other targeting options such as geographic, demographic, and device targeting can result in your ads being shown to irrelevant users.

Not using broad match negatives: Not using wide match negatives can prevent your ads from being excluded from irrelevant general terms and variations.

By avoiding these common mistakes, you can ensure that your Google Ads campaigns target the right audience and that your ads are only being shown to users who are most likely to convert. This will help improve your campaigns’ performance and save you money on advertising costs.

Negative keywords allow you to exclude certain words or phrases from triggering your ads, ensuring that they only appear for relevant search queries. This can increase your click-through rate, lower your cost-per-click, and ultimately improve the overall performance of your campaign.

To Start Using Negative Keywords in your Google ads Campaigns:

  • Begin by researching common irrelevant search queries triggering your ads.
  • Add these words and phrases to your negative keyword list.
  • Regularly review and update your negative keyword list to ensure that your ads reach the right people at the right time.

 

If you need assistance implementing negative keywords in your Google ads campaigns, don’t hesitate to call us. Our team of experts can help you optimize your campaigns for maximum performance. Don’t let irrelevant search queries eat your ad budget any longer – call us today to learn more about how negative keywords can benefit your business.

 

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