American Detail

 Service: SEO & GOOGLE ADS MANAGEMENT

 30 Day Review

+250%

New users

+124%

Sessions

+200%

Conversion

 90 Day Review

+697%

New users

+482%

Sessions

+1500%

Conversion

American Detail is an auto detailing shop based out of Cypress, TX. They specialize in ceramic coating and paint protection film (PPF) for cars, trucks, boats and etc. They target a niche, upscale market, and regularly work on super cars, classics and multi-million dollar assets.

We started their new campaign by building out citations in major directories and creating a healthy citation profile. Next, our Off-Page SEO Team optimized their google business listing and got rid of a duplicate listing. Our Content Strategist optimized the website content, meta tags and descriptions, and added schema markup to gain rich snippet search results. 

 

Challenges

The client wanted to generate new ceramic coating and paint protection film business to jump start the shop and get operations into the black as quickly as possible. As a new enterprise, most of the startup capital was tied up in operating expenses and they had not yet started to see a profit because of poor internet marketing visibility. The client had specific, quantitative revenue goals that needed to be met in order to justify the expense of hiring a marketing firm. Furthermore, they had sustained revenue goals required to justify continued operation.

Solutions

They opened shop in mid 2019 and hired a paid search and search engine optimization expert. After six months without improvement they contacted us and requested an audit. The Clicked Solutions audit found site visibility issues, too few citations and very little optimization of any kind.

Within 30 days of the campaign’s commencement, American Detail saw revenue gains that put them within reach of their sustaining revenue goals. At 60 and 90 day review, client was meeting revenue goals through organic and paid search campaigns.

The Strategy: PAID SEARCH

Optimized the existing website content for local search.

Collaborated with client’s designer to create new landing pages and markup.

Optimized GMB listing and citations.

Created and optimized meta tags, descriptions schema markup.

Strategies: Search Engine Optimization

Optimized the existing website content for local search.

Collaborated with client’s designer to create new landing pages and markup.

Optimized GMB listing and citations.

Created and optimized meta tags, descriptions schema markup.

The Result

30 Day Review (compared to previous campaign):

  • Conversions increased by 1,000% 
  • Cost per conversions decreased by 500%. 
  • Click through ratio increased from .1% to 5%

90 Day Review (compared to previous month):

  • Conversions increased by 1,700% compared to his previous campaign. 
  • Cost per conversions decreased by 20%. 
  • Click through ratio increased from .1% to 6%

After using our services only four months, American Detail has met their revenue goal and is now operating in the black within their first year. They brought their balance sheet into the green in the first month of their campaign reached their target in revenue generation within 90 days. They are now looking to move their operations to a bigger location in order to continue growing their brand. Our continuing campaign goals for American Detail focus on expanding their reach by creating new content, competition research, and increasing online visibility through paid search and organic strategies

 
 
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